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Public Relations is a planned and constant effort to garner and maintain an effective and successful relationship between a company and its internal and external publics, thereby, increasing that company’s bottom line.
Interacting and communicating constantly with the news media to gain publicity for your brand, product or service. It also involves establishing and maintaining a professional working relationship with Journalists and News Editors to position your business as credible and as a business with integrity.
People spend more time on the Internet today that a decade ago. And the way people do business has changed. Businesses use digital channels like Social Media, Google Search, Yahoo Search, websites and emails to market their product and service to their clients and prospective clients in order to receive maximum return on their investment.